I haven’t written a lot about Peak Oil. For one thing, it’s full of apocalyptic visions of a future where unaffordable oil (you think $100/barrel is high?) brings about a catastrophic collapse of civilization. 2007 may be remembered as the year when climate change took center stage in the world media, but few realize that there are more imminent dangers – our assumptions of continuing access to cheap fossil fuels are about to be challenged.
Shai Aggasi’s Project Better Place is one of many startups that have tried to tackle this head-on. What I like about this:
- They understand the problem – although some of their message contains elements of climate change, the key is that cheap oil is running out.
- Agassi has persuaded a national leader (Israel) and an automobile manufacturer (Renault/Nissan) to back his plans – that’s an amazing feat accomplished in a short space of a year.
- The idea brings electric vehicles one step closer to the mainsteam.
Check them out:
- Project Better Place
- Video – message made simple for 5th graders
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